Twitter is about to change the game for content creators. In an exciting recent announcement, Twitter’s much-anticipated Ad Revenue sharing goes live within the next 72 hours. This move is a significant shift for content creators who use the platform and will now be fortunate enough to share in the generated ad revenue.
Elon Musk, the face behind this initiative, confirms that revenue payouts will be cumulative. They’ll date back to when he promised this move in February. As a result, content creators stand to make a substantial financial gain from their Twitter content.
But how do you become eligible for ad revenue sharing? There are a few requirements you must meet.
Firstly, creators need a subscription to Twitter Blue or verification of their organizations. Secondly, creators should garner at least 5M post impressions over three months. Hence, creating engaging content that resonates with your audience is crucial.
Thirdly, all accounts are subject to a human review for Creator Monetization Standards. This review ensures that creators meet Twitter’s ethical and quality standards.
Furthermore, creators should maintain an active following of at least 10,000 followers. So, fostering a dedicated community is integral to qualification. Additionally, creators should post a minimum of 25 Tweets within 30 days. Communicating consistently with your audience is critical.
Finally, all creators must comply with the Subscriptions Creator Terms. The role of these terms is to ensure Twitter remains a safe and respectful platform for all users.
Once approved, you’ll need a Stripe account. Twitter has partnered with Stripe to facilitate payouts to creators. And, of course, creators must adhere to Twitter’s Creator Subscriptions policies.
Eligibility is about more than just meeting these criteria. Creators also need to meet specific personal and account standards.
All creators must reside in a country where Twitter’s monetization programs are available. And creators must be 18 or older. Policies such as these are typical for many online monetization programs.
The profile requirements are also standard. To monetize, creators must have an active Twitter account at least three months old. Additionally, profiles must be complete with an account name, a profile picture, a header image, and a bio.
Securing your account with two-factor authentication is mandatory. This security measure protects both you and your followers.
Users must verify their email addresses and not create profiles for state-affiliated media accounts. This stipulation ensures independence from state influences.
Lastly, creators must be in good standing with Twitter. It means they must follow the Twitter User Agreement and Twitter’s Content Monetization Standards.
This myriad of details has prompted numerous questions. But, the most common ones revolve around the % breakdown, eligible countries, defining “active enough” accounts, and the scheduled payments. Although the Twitter Terms of Service do not list eligible countries, it’s safe to assume banned countries like Russia and North Korea are not eligible.
In conclusion, Twitter’s Ad Revenue Sharing is a novel way for creators to monetize their content. Being eligible for this monetization requires following some pointers. But, with a dedicated following and consistent, quality content, this initiative is an excellent opportunity for Twitter content creators!
