Content creation is in flux. Specifically, creators are shifting from YouTube to a new platform, 𝕏. Why, you ask? The answer stems from the platform’s unique revenue model.
YouTube gives you 55% of ad revenue, with 45% going to the platform. 𝕏, on the other hand, gives 100% of ad revenue to creators. This total share lasts until you reach a revenue threshold of $100,000. Then, 𝕏 takes a meager 10%.
Let’s consider non-monetized creators. They are currently posting on YouTube and 𝕏, eagerly waiting for monetization. Once that happens, they aspire to be exclusive to 𝕏. But 𝕏 has room for improvement. The platform needs more video functionality, which can propel it ahead in the competition.
There’s confusion around 𝕏’s 100% revenue share. Some believe it’s for subscriptions, not ad share. This misinformation makes creators hesitant to join. However, those not monetized on 𝕏 view YouTube as their temporary shelter. They’re working towards monetization on 𝕏. Once successful, they plan to distribute their content on both platforms.
YouTube has created a significant barrier to entry for creators. 𝕏, however, only requires an $8 verification, making it a creator-friendly space. Indeed, this low-entry bar makes 𝕏 an attractive alternative.
In conclusion, content creators are exploring new horizons. Despite its flaws, 𝕏’s revenue model serves as a beacon of hope, attracting creators away from YouTube. With improved functionality and transparency, 𝕏 could lead the way in content creation.
