Email marketing is a tried and true way for companies to build their business. It’s also been around for a long time, so there’s plenty of data on what works and what doesn’t. Still, it’s easy to fall into the same old traps and not take full advantage of all the great opportunities available through email. So here are some KPIs for email marketing for boosting your company’s email marketing strategy:
Email Marketing Templates
Email marketing templates are an excellent resource for creating emails on the fly. With a template, you can create messages faster, which helps keep your brand consistent and reduces the time to deliver each message.
The best part is that email templates can be used in any application that allows you to build a newsletter or email blast from scratch, including Mailchimp and Campaign Monitor—that means no more hunting around for components to put together your own template!
Engaging Emails Subject Lines
Engaging subject lines are important if you want to increase open rates. You should use emotional triggers, like words that evoke excitement or fear. Numbers, dollar amounts and other quantifiers work well too. Using questions in your subject line is another good way to grab readers’ attention and get them interested in what you have to say. Humor can also help draw attention to your email campaign, as can hyperbole (exaggerated statements). And remember urgency!
Behavioral Targeting
Behavioral targeting is the process of targeting consumers based on their actual behaviors and interests. This means that you are not just sending the same email to everyone but rather sending each recipient messages that are relevant to them. This requires a lot of research and strategy on your part, but it can pay off in spades when you have a highly targeted audience who will be more likely to convert into sales leads and customers.
Lead Nurture Emails
Lead nurturing is a strategy that helps you generate more leads by sending emails to your audience, who have already shown interest in your business.
Lead nurturing campaigns are important because they help you segment your audience into smaller groups so that you can send them relevant messages and target the right people with specific offers. Each time someone opens an email from one of these campaigns, they’re added to a new segment based on their response.
When creating lead nurture campaigns, make sure that each email has a very clear call-to-action (CTA) with only one goal: capturing their information for marketing purposes or setting up an appointment for sales training sessions.
Combining Email with Social Media
Think about how you interact with your favorite brands on social media. You’re probably not the only one who does this, and it’s a great way to build relationships with your customers. If you use email marketing as one of your strategies for generating leads, then combining it with social media is a good way to reach people interested in what you offer.
Experts like Maropost say, “Make your content easy to share by your readers by adding social media buttons to your emails.”
Email marketing is an old, effective, powerful tool to generate leads. Many email marketing strategies can be used to generate leads. This article will discuss some of these strategies that have been proven to work well with email marketing.
