Disney+ recently experienced a massive drop in subscribers. The streaming service lost over 11.7 million customers within the last three months. This decline marks its steepest yet. But why?
The issue may lie in Disney+’s business model. Unlike SonyLIV, Disney+ restricts its services to specific regions. For instance, they only offer subscriptions in India and Canada. This decision limits the potential audience significantly.
Additionally, Disney+ imposes various geo-restrictions on their content. It means subscribers often need access to their offered shows or movies. On top of that, complaints about their user interface and user experience have surfaced.
The platform’s user experience needs a revamp. Many find it less satisfying compared to other streaming platforms. There’s a common perception that it’s boring, with better choices readily available elsewhere.
Disney targeted the Indian market earlier, leveraging the appeal of Indian Premier League (IPL) cricket rights. But recent declines suggest it didn’t pay off as expected.
Content-wise, Disney+ houses an expansive collection. However, more than an organized library is needed to hold the audience’s interest. The platform has also faced backlash for its slow loading times and frequent glitches.
Viewers see the need for fresh content. The demand for new seasons of shows like “Obi-Wan,” “Boba Fett,” and “The Mandalorian” is apparent.
Lastly, the pricing strategy could be affecting their numbers. Some subscribers dislike the increase in subscription fees and have chosen not to renew their subscriptions.
In conclusion, Disney+ must overhaul its content, pricing, user interface, and experience approach. Otherwise, this decline may persist.
